Who is Cru?

We’re a food & drink PR agency – experienced, close-knit, and built to stay that way. You’ll always know exactly who you’re working with, and we’ll always know what works for you (and what doesn’t).

We specialise in media relations, brand partnerships, local and digital marketing, social media, copywriting and crisis communications for hospitality brands. We live and breathe this industry – London’s dynamic dining scene is our office as much as our inspiration, and you’ll find us out and about, staying connected and immersed in what’s happening.

Cru was born in early 2020, when Colleen and Emma – after seven years working together – set out to reimagine the agency model. They built a business with a hand-picked team of highly experienced PRs who know the hospitality industry inside out. One that’s built on insight, agility and genuine passion. One where the team is empowered to deliver bold, creative work – and to build lasting partnerships with the people they work with.

Alongside our core team, we collaborate with some of the best freelancers in the business – from copywriters and SEO specialists to photographers and web designers.

We focus on what matters: strong relationships, smart strategy, and meaningful results.

You’ll find us across the city – working from restaurants, cafés, or anywhere we can meet you for a drink and talk about your next big idea. So call us, DM us, write to us. Let’s make something happen.